The meteoric rise of the Morreale brothers: the Neapolitan pizza specialists!
In the space of just two years, Anthony and Marco Morreale have opened two traditional pizzerias and trattorias in Tassin-la-demi-lune and Lyon's 2nd district as well as two Neapolitan pizza vending machines in Sainte Foy-Lès-Lyon and on the emlyon business school campus in Ecully. So proud of their school, it was quite naturally that they shared the methods they have put in place to ensure their success with the 3rd year students on the Bachelor's in International Food Service Management.
It was at the age of 13 that they took their first steps in the restaurant business, helping their parents to manage the dining room of their traditional Italian restaurant, which is a landmark in Lyon. Pizzeria was something they had been immersed in since childhood, so why bother to study at Institut Paul Bocuse if their destiny was already mapped out?
“Thanks to Institut Paul Bocuse, we have developed our network, recruited our most loyal co-workers, we have also learned to manage, to train our teams, to develop the tools necessary for our development... And today, the Institut represents a family that supports us on a daily basis. Even if we never dreamed of reaching the stars, we have made our own way and we thank our school for all the instruction we have been given”.
Yes, Anthony and Marco always knew that they would work together, opening their own restaurant, and it is since completing their studies that they have become fully aware of the development potential of their concept. The next step is to develop their Antonio & Marco franchise network in the Rhône-Alpes region and then in the major French cities.
"Today, I do everything possible to avoid being indispensable to the restaurant, I watch my teams working a lot, and correct them when needed to help them be as autonomous as possible. To achieve this, processes had to be put in place, from a simple specification sheet to telephone reception, everything had to be processed to make the service as smooth as possible. We have so much confidence in our employees that we value internal promotion, they just need to want to be successful, and then we take care of training them for the job. This is also how we build loyalty”.
Anthony Morreale
Very intrigued and interested in the Morreale brothers' presentation, the students asked many questions about the restaurants, the distributors, their locations, their development projects... A very special moment that everyone enjoyed sharing at the school.
We wish Antonio and Marco Morreale every success for the future, and that our students follow the same example! One thing is certain: the future is in good hands with the next Morreale generation!
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